But I’m in the business of building homes? You might think. I don’t need Facebook.
I’m sorry to say, but you do need Facebook.
What many REI investors don’t do is create a business page for their REI business. It’s free, so there is no reason not to make a business page. It is a simple page that tells the public what you do and who you are. Why is this good? When a potential seller wants to inspect your business before calling, they want to see that you are credible and that you are normal. Your business page lets them know you’re legitimate. Also, you can add a special domain name to your Facebook page.
Now, this next part isn’t required, but it is recommended. Link your business page to your personal page. And now, the potential sellers see that you are a normal person and a completely credible source in which to sell their home.
So, it’s this simple: build a business page, clean up your personal page, and then link the two. You don’t have to give away anything too personal, but a public profile is a necessity in modern business. Get on it and build out that brand!